Superbike Universe collects your Client Identifiable Information if you visit our web site and wish to register, purchase products, obtain information regarding one of our products or services, request other information, or otherwise communicate with us about our offerings. “Client Identifiable Information” means any information relating to a natural person or organization who can be identified, directly or indirectly, from that information by reference to an identification number or to one or more factors specific to his or her physical, physiological, mental, economic, cultural or social identity. The Client Identifiable Information we collect about you can include name, address, telephone number, E-mail address, credit card number and expiration date, password, preferred E-Commerce dealer, purchase history, preferences, IP address, what web sites visitors come from, which pages are visited at this web site, and information about online activities that are directly linked to them. This information may be merged with other information, such as whether you are a client of Superbike Universe or information available from other sources such as credit card verification and credit services and dealers.
Superbike Universe will collect and use your Client Identifiable Information to render services to you; respond to your inquiries; market and sell to you or to anyone products, programs, and services offered by Ballistic; and market and sell to you or to anyone Superbike Universe products, programs, and services offered by its dealers and business alliance companies. In addition, Superbike Universe may use Client Identifiable Information to conduct other legitimate business activities, such as protecting the security of the web site and of Superbike Universe’s networks, guarding against potential liability, engaging in debt collection, responding to a court order or subpoena, preventing fraud, complying with law, and complying with a legally permitted inquiry by a government agency or regulator. If necessary for the purposes mentioned above, Superbike Universe may transfer your Client Identifiable Information to third parties and these third parties may use your Client Identifiable Information for such purposes. These third parties may include Superbike Universe’s dealers, advisors, companies providing products and services (such as IT systems suppliers) to Superbike Universe and, to the extent required by law, regulatory authorities (including tax authorities). Superbike Universe also may transfer your Client Identifiable Information to its business alliance companies that have entered into a contract with Superbike Universe to offer, endorse, or sponsor a Superbike Universe product, program, or service. If the version of this web site you are using allows you to purchase products or services online, your Client Identifiable Information will be used to complete any transactions you wish to enter into, including credit card processing and credit checks. Your name, address, E-mail address, telephone number and, where applicable, credit card information and purchase details, will be shared with the Superbike Universe associate or dealer who will fulfill your order. Please note that Superbike Universe dealers are independent from Ballistic. However, the participating dealers have agreed not to use Client Identifiable Information submitted in connection with an order made through this web site for any purpose other than the purposes identified above. Superbike Universe is in the process of contractually requiring other third parties to whom we transfer your Client Identifiable Information to use your Client Identifiable Information only within the context of their agreement(s) with Superbike Universe, and only for the purposes stated above, including direct marketing of products or services to you. At present, however, not all third parties are so contractually bound, and some third parties may use your Client Identifiable Information for other purposes. In addition, some third parties that have received your Client Identifiable Information may not be required to allow you to opt out of their use of such information for direct marketing. In addition, in the event that all or any part of Superbike Universe is sold to a third party, we may transfer Customer Identifiable information to the third party buyer as part of the assets of the business. We may share anonymous aggregated demographic and general trend information with any third party we choose.
As is the case with many sites, when you visit our site and complete a registration form, we will place a “cookie” on your computer, which helps us identify you more quickly when you return. Cookies are small pieces of information stored by your browser on your computer’s hard drive and are used in web site system administration to keep track of movement of an individual from one screen to another. We will use “cookies,” alone or in conjunction with other devices described below, to understand how you arrived at our web sites, to determine which pages or information you find most useful or interesting at our own web sites, and to make choices about how to deliver the most relevant marketing messages about our products to you. This information may also be used by our staff to detect and resolve web site problems and to assist with client support concerns. Most web browsers automatically accept cookies, but you can usually change your browser settings to prevent acceptance of a “cookie” offered by a web site. We also use transparent GIF files, or pixel tags, and similar technologies to help manage online advertising. These files, which are provided by our third party ad management partners, enable our ad management partners to recognize a unique cookie on your web browser. This, in turn, allows our ad management partners to provide us with data concerning visitors’ activities on our site, track and measure the performance of our marketing efforts and assist in the delivery of relevant marketing messages. These technologies are placed by us, or by another third party who works with our ad management partners to provide these services. With both cookies and pixel tag technology, the information that we collect and share is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or e-mail address.
To prevent unauthorized access to your Client Identifiable Information, we have put in place physical, electronic, and managerial procedures. We will use various electronic means to keep transaction information transferred over the web as secure as generally available transaction technology reasonably permits.
We recognize the importance of protecting the privacy of children. For this reason, we do not collect or maintain information from children we know are under 13 except as permitted by law.